2020 WEBBY AWARDS WINNER
Webby Winner in Virtual & Remote: Media & Entertainment
In September 2020, Support Black Colleges reached out to L2C Studios to produce 5 Days of HBCU Homecoming content to stream across their social platforms. These 5 days would include a Hip Hop Concert ( 2 Chainz, Ari Lennox, Mulatto, Blac Youngsta, & Moneybagg Yo) , Panels, Business Profiles, a digital original show, and a Gospel concert ( Kirk Franklin, Marvin Sapp, Kierra Sheard, Koryn Hawthorne), which translates to almost 10 hours of edited content. This would all need to be completed in little over a month, in order to air during homecoming season.
2020 SHORTY AWARD HONOREE
Finalist in EDUCATION, DIGITAL PIVOT Audience Honor in EDUCATION
Covid played a large factor in our team size and resources, especially considering the short turn around window. Our above the line team consisted of Jarred McGriff ( owner of L2C Studios) who filled multiple roles including Executive Producer, Director, and Editor; Raquel Tross as Line Producer, Ashlee Graham and Kristin Meyers as producers, and Ameer Copper and Joseph McShan as Production Managers.
The event received nearly 200K video views on Facebook and YouTube and had over 8k social engagements. Specific metrics for content @SupportBlackColleges include:
Facebook: 196.6k views
YouTube: 110.7k views
Instagram: 28.5k views
The top three takeaways:
The audience preferred Facebook for viewing.
Instagram netted the highest engagement at 9.7% (5%+ industry standard)
The content was significantly popular with non-followers at 90.85%, resulting in 2k+ new YouTube subscribers.
Celebrity Testimonials:
"The pandemic had a huge effect on many touring artists this year, including myself," Ari Lennox said in a press statement. "I’m super excited to be performing virtually with Support Black Colleges during their HBCU Virtual homecoming. I’m looking forward to the world opening back up and being able to see my fans once again."
"HBCUs have supported my career for over twenty years. With such continuous change this year, I’m grateful to SBC for putting together this Virtual Homecoming to bring hope, love, and inspiration to our future leaders. Me and my RCA Inspiration family are going to do our best to leave you encouraged on Sunday." said Kirk Franklin.
